![]() Jackpocket app users will also unlock exclusive deals on Circle K products. Through the pact, Circle K customers and team members can claim $5 off their first lottery order in the Jackpocket mobile app by using a unique promo code that can be found at their local Circle K stores. It is all part of our mission to make our customers' lives a little easier every day." "We're excited that this new venture will give our customers a fun, exclusive and seamless way to order official state lottery tickets with just a tap of a button, and also give them access to deals on our exciting products. "Our partnership with Jackpocket is just one of the many ways that Circle K continues to innovate and enhance our customers' experience with the brand," said Kevin Lewis, chief marketing officer at Circle K. The convenience retailer is expanding its partnership with third-party app Jackpocket to bring the mobile lottery option to more than 1,300 convenience stores across Arkansas, Colorado, New Hampshire, New York, Ohio and Texas.Ĭircle K and Jackpocket first joined in July 2020 for a 30-day pilot program at 68 stores in the Austin, Texas, area. customers in six states will have a new way to win it big. SMS prices may change on short notice due to price changes from operators.Circle K's U.S. Please note: Errors and omissions excepted. ![]() The video also showcases an earlier “wash & win” campaign (04:35-08:45). Circle K is one of the NACS International Convenience Retailer of the Year 2018 finalists. Watch the below Retail Vision video featuring Jacob Schram, Circle K´s Group President Europe, Christoffer Sundby, BU leader Circle K Norway and Mats Danielsen, CEO of Liquid Barcodes. Thus they had an incentive to open the web app every day! The mechanic was also slightly different as once they got in they got one chance to spin every day during the campaign. The employees could win a scooter, AppleWatch, Xbox, Netflix gift card, Spotify gift card, and more. Therefore Circle K made a separate employee campaign in the same web app – but only employees could participate.Įmployees got printed vouchers with a unique code – part of a specific employee campaign – that gave them their own Circle K spin & win game! In this case, there were other types of prizes. Wash your car again and every time you get a new chance to win!Īs this was a summer campaign it was very important to engage with the employees at stations – many of them summer part-time employees. Lots of different products were used as prizes:Ĭustomers that did not win were encouraged to play again later during the campaign. The redemption process was simple, using our manual method where customers click a “redeem now” button in-store. They won prizes such as a free Smartwater from Coca-Cola Company, that they could redeem in a Circle K store close to them. Most customers did not win the Polo but were lucky anyway. Once the customer had completed the survey they got information about the next steps. ![]() If they won a survey was issued to the user to capture name, address, and e-mail. The customer spin and instantly wins – if they´re lucky! 10 lucky winners – 1 per week of the campaign – won a ticket to the final lottery draw for the Polo and immediately they won a 1000 NOK gift card. Once validated the customer received a digital “wheel of fortune” game in the web app: The Circle K spin & win! This was a web app that after registration allowed the unique code to be validated. On the printed voucher a simple URL is communicated: “vinnpolo.no”. And on the Circle K stations, the campaign was made big both outside and inside.Ĭustomers buy a Coca-Cola product and get a printed voucher with a unique code. Circle K Norway did a Spin & Win summer campaign together with Coca-Cola where all media communication contained a clear message: purchase Coca-Cola products at Circle K and get the chance to win a Circle K orange Polo!Īcross all media, including TV, radio, and banners this message was delivered.
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